Social Sciences

Who’s Being Targeted? An In-Depth Analysis of Political Advertising on Facebook

In a recent study on political advertising on Facebook, public data from the Facebook Ad Library were examined, for the period March 2018 to May 2019, to determine the biggest political and social issue advertisers and to better understand which audiences they are reaching on Facebook.

Key highlights include:

• Facebook logged nearly $616 million of paid advertising for social causes, elections, or politics.
• Donald Trump is the top spender in the Facebook data set, investing $12.5M from March 2018 to May 2019 on paid advertising.
• Despite Trump being the single top spender, the majority of top spenders were advocating for liberal causes.
• Trump was the only major political advertiser to focus less than 10% of spend on individuals under 25 years old.
• Unsurprisingly, political advertising was heavily focused on early primary or swing states.

To discover more, please check: https://www.comparitech.com/blog/vpn-privacy/facebook-political-advertising-analysis/