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MKTG2501 Introduction to Marketing workshop

This online guide is for MKTG2501 course students.

Find book and article

Database:     HKUL Homepage <http://lib.hku.hk/>  Find@ HKUL search box

Search:         Babin, B. J. (2016). Essentials of marketing research (Sixth edition. ed.). Boston, MA: Cengage Learning.

                      1. Enter the book title. By default, the search scope is Books&Articles+.

                         

                       2. Switch to Book+.

                       3. Jot down the call number and get the book.

                          

Database:     HKUL Homepage <http://lib.hku.hk/>  Find@ HKUL search box

Search:         Willmot, R. (2014). Professional services marketing wisdom : how to attract, influence and retain customers

                                    even if you hate selling: Wiley.

                      1. Enter the book title. By default, the search scope is Books&Articles+.

                     

                       2. Switch to Book+.

                       3. Click View It and Sign in with your HKU Portal UID for access.

                          

 

Database:     HKUL Homepage <http://lib.hku.hk/>  Find@ HKUL search box

Search:         Webster Jr, F. (2009). Marketing IS management: The wisdom of Peter Drucker. J. of the Acad. Mark. Sci., 37(1),

                                 20-27. doi:10.1007/s11747-008-0102-4

                      1. Enter the Article Title and press Enter.

                         

                      2. Switch to Articles+.

                      3. Click on the article title to read more details.