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Library Guide for MKTG2501 Introduction to Marketing (2020-21)

This online guide is for MKTG2501 course students.

Find book and article

Tool:     HKUL Homepage <http://lib.hku.hk/>  Find@ HKUL search box

Search:         Babin, B. J. (2016). Essentials of marketing research (Sixth edition. ed.). Boston, MA: Cengage Learning.


 1. Enter the book title. By default, the search scope is Books & Articles+.                          

                       2. Switch to Book+.

                       3. Jot down the call number, check the bookshelf location and go to the bookshelf to get the book.

                          

Tool:     HKUL Homepage <http://lib.hku.hk/>  Find@ HKUL search box

Search:         Chapman, C., & Feit, E. (2019). R for marketing research and analytics (Second ed.). Cham: Springer.


  1. Enter the book title. By default, the search scope is Books & Articles+.                      

                       2. Switch to Book+.

  3. Click on the ebook link and Sign in with your HKU Portal UID for access.                        

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tool:     HKUL Homepage <http://lib.hku.hk/>  Find@ HKUL search box

Search:         Webster Jr, F. (2009). Marketing IS management: The wisdom of Peter Drucker. J. of the Acad. Mark. Sci., 37(1),   20-27. doi:10.1007/s11747-008-0102-4         


   1. Enter the Article Title. By default, the search scope is Books & Articles+.                          

                      2. Switch to Articles+.

                      3. Click Download PDF to get the article PDF directly or click on the article title to read more details.