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Library Guide for MKTG2501 Introduction to Marketing (2020-21)

This online guide is for MKTG2501 course students.

Article search

Database:     Business source complete in EBSCOhost

Search:         Articles from scholarly sources

Access:      1. http://lib.hku.hk > Electronic Resources > By Subject > Business & commerce

2. Business Source Complete

3. Log in with HKU Portal UID

4. Type the country in search box

5. Enter your keyword or search statement, for example, social media marketing, to discover academic articles