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Library Guide for MKTG2501 Introduction to Marketing (2020-21)

This online guide is for MKTG2501 course students.

Company analysis - Passport

                                                                                               

Database:     Passport

Search:         Company report

Access:      1. http://lib.hku.hk > Electronic Resources > By Subject > Business & commerce

2. Passport

3. Log in with HKU Portal UID

4. Click Companies

5. Search by company name

                      

 

Company analysis - Capital IQ

 

Database:     Capital IQ

Search:         Company Analysis

Access:      1. http://lib.hku.hk > Electronic Resources > By Subject > Business & commerce

2. Capital IQ

3. Obtain username and password from this URL: <http://find.lib.hku.hk/record=HKU_IZ61531632990003414>

(Or email  ckitman@hku.hk for an individual username and password)

4. Search by company name

5. Download the company information

 

Company news

                                                                   

Database:     Factiva by Dow Jones

Search:         Company News from major local and international English newspapers

Access:        1. http://lib.hku.hk > Electronic Resources > By Database Types > E-news collection

               2. Factiva

               3. Log in with HKU Portal UID

               4. Select Companies/Markets

               5. Search by company name