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Library Guide for MKTG2501 Introduction to Marketing (2020-21)

This online guide is for MKTG2501 course students.

Industry analysis

                         

Database:     Passport

Search:         Industry Analysis

Access:       1http://lib.hku.hk > Electronic Resources > By Subject > Business & commerce

2. Passport 

3. Log in with HKU Portal UID

4. Under Search Analysis

5. Choose category, Alcoholic Drinks

6. Choose geography, Hong Kong, China

                      

                         

Industry statistics

                   

 

Database:     Passport

Search:         Industry Statistics

Access:      1. http://lib.hku.hk > Electronic Resources > By Subject > Business & commerce

2. Passport

3. Log in with HKU Portal UID

4. Under Search Statistics, select industries, Alcoholic Drinks

5. Choose category, Beer

6. Click Go

7. Filter the country you wish to look at

8. Change stats type if you wish to view other stats

9. Filter the country again